Victoria Modupeoluwa
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About Job Seeker
With years of experience in the email marketing field, I have worked extensively with leading platforms such as MailerLite, GoHighLevel Pipeline, ActiveCampaign, Mailchimp, BookCRM, Zoho CRM, Klaviyo, and have integrated various tools with Zapier to enhance marketing automation. My expertise spans building and executing campaigns, lead nurturing, list segmentation, and CRM management.
Experience Highlights
MailerLite & Mailchimp:
Designed and implemented high-converting email marketing campaigns for a variety of industries, focusing on personalization and customer engagement.
Created automated email sequences, landing pages, and opt-in forms that maximized conversions.
GoHighLevel Pipeline & ActiveCampaign CRM:
Managed CRM strategies and pipelines to optimize customer journeys, improve lead scoring, and ensure consistent follow-up.
Integrated email campaigns with pipelines to ensure seamless automation and targeted messaging.
Zapier Integrations:
Automated workflows by connecting email marketing platforms with other tools, including CRMs and survey software, to streamline data management and reporting.
Designed custom triggers and actions to improve campaign efficiency and data accuracy.
BookCRM & Zoho CRM:
Leveraged these CRMs to create personalized customer experiences through targeted email campaigns based on customer data and behaviors.
Managed and nurtured leads through the sales funnel with segmented email lists and tailored communication strategies.
Klaviyo:
Worked with e-commerce clients to implement automated flows, abandoned cart reminders, product recommendations, and post-purchase emails to enhance customer retention and increase sales.
Each project I worked on focused on measurable results, whether that be higher open rates, improved click-through rates, or better overall ROI for my clients. I am passionate about staying on top of the latest trends in email marketing and using data-driven insights to optimize campaigns for maximum impact.
Education
Obafemi Awolowo University (OAU) is one of Nigeria’s most prestigious institutions, known for its strong academic foundation and emphasis on critical thinking, research, and global perspectives. Studying History and International Relations at OAU equips graduates with analytical skills, strategic communication abilities, and a deep understanding of human behavior—key elements in crafting effective email marketing strategies. How does this connect to email marketing? Strategic Communication: Understanding how historical events and international policies shape narratives translates into creating compelling email content that resonates with diverse audiences. Research & Analysis: Studying past patterns in history helps in analyzing customer behaviors, tracking engagement metrics, and optimizing campaigns for better results. Global Perspective: International relations provide insights into cultural nuances, making it easier to craft personalized emails that appeal to different demographics. Persuasion & Influence: Just like diplomacy, email marketing requires building trust, nurturing relationships, and strategically positioning messages for maximum impact. Your background makes you uniquely skilled at crafting email campaigns that don’t just sell but tell a story, build connections, and drive real engagement. Want me to refine this further for a specific purpose? 😊
A great website is more than just an attractive design – it's a powerful tool for driving business growth. An effective, user-friendly website is crucial for attracting customers, enhancing brand recognition, and boosting sales. Key elements of an outstanding website include a clean, easy-to-navigate layout, valuable and engaging content, striking visuals, and smooth functionality. It should also be mobile-responsive and optimized for search engines. Above all, a great website prioritizes the user experience. I specialize in designing various types of websites, including booking sites, eCommerce stores, online course platforms, marketing sites, landing pages, and sales pages, among others. We work with a range of platforms, including WordPress, WIX, Squarespace, WEBFLOW, Joomla, KARTRA, THINKIFIC, GODADDY, KAJABI, TEACHABLE, SHOPIFY, CARRD and PODIA.
Work & Experience
I worked as an Email Marketing Expert at Apex Financial Insurance, where I played a key role in designing and executing high-converting email campaigns. My responsibilities included: Email Template Creation: I developed well-structured, engaging, and brand-aligned email templates tailored for different audience segments, ensuring increased open rates, click-throughs, and conversions. Pipeline Management in GoHighLevel: I built and optimized the customer pipeline, setting up automation workflows to guide leads through different stages—from initial inquiry to conversion. This involved lead scoring, follow-up sequences, and nurturing campaigns to enhance engagement and retention. Social Media Integration with Email Marketing: Leveraging Zapier, I automated the connection between GoHighLevel and social media platforms, ensuring effective lead capture and follow-ups. This allowed for better audience targeting, improved response rates, and increased overall marketing efficiency. Campaign Performance Analysis: I tracked and analyzed email marketing metrics, making data-driven decisions to optimize campaign performance and improve ROI. Through these efforts, I helped Apex Financial Insurance streamline its marketing processes, improve lead conversion, and create a more cohesive digital marketing strategy. 🚀